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The excellence is in the details

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The
Modelmaker

Abstraction and imagination

Kaita Shinagawa – Model maker
Studio KU+

Kaita Shinagawa is a designer and model maker for architectural projects. His work makes the difference by applying a sense of feeling to visualisation of a building, presenting the essence of a design in a somewhat abstract, but thereby stimulating, way.

“I think it’s important that people, who are often the potential buyers, can not only understand a building, but also find it attractive.”

An impression with important details

“In 2009 I founded Studio KU+ to give shape to model making in my own way. By ‘my own way’, I mean that I take a freer approach to making scale models, with more creativity than is normally applied. This is for a good reason: I want to stimulate people’s imaginations. And in my opinion, you don’t achieve that with a true 1-to-100 model. ”

“Model making is only of value if it contributes something useful to the development process. If it provides added value that helps the architect bring their idea to life. My starting point is the architect’s technical drawings. I am educated to ‘read’ those drawings, so I understand the architect’s intentions and motives for the choices he or she has made. These motives have to come to life in a model, which must be understood by everyone. That’s my job. ”

“I want to give people an idea of a design or a building. Not to present them with an exact miniature copy. I think it is important that people, who are often the potential buyers, can not only understand a building, but also find it attractive. To be able to fantasize about it and enjoy it inside their minds. People have a wonderful ability to imagine and this helps them to make their choices. “